This brand of Rose Wine was created as part of my work for HP Indigo, showcasing various printing and personalization abilities, demonstrating the unique use of digital printing as a marketing tool.
This packaging uses a sandwich print, allowing the image to appear on the back of the label sticker. Digital printing allows for millions of image and pattern variations.
![](https://cdn.myportfolio.com/a7acf2d6dff96fde74f65f776fc00c0c/1cd6bda8-f939-40e8-b9c9-6fefcd86d6f7_rw_1920.png?h=abc8374f2072ff6ff75a7b612ea077a6)
Back side of the bottles
![](https://cdn.myportfolio.com/a7acf2d6dff96fde74f65f776fc00c0c/eba2c3c4-d45f-4f6e-8dbc-2b508bdc4b9f_rw_1920.png?h=8855a3888d6bb0a7242f4b6ea6ea1eba)
Shrink Printing
![](https://cdn.myportfolio.com/a7acf2d6dff96fde74f65f776fc00c0c/f2ac21f0-673e-4eca-9f29-5d250f809dd5_rw_1920.png?h=2bb39491eb648789d223f3808325bfda)
![](https://cdn.myportfolio.com/a7acf2d6dff96fde74f65f776fc00c0c/ead9503b-7dcd-43d2-883f-a458d236ed46_rw_1920.png?h=6f6d959afc34e5cb6641b4976c607727)
Each package contains a randomized tear-out wristband in fluorescent pink, granting possible entry to an event
![](https://cdn.myportfolio.com/a7acf2d6dff96fde74f65f776fc00c0c/ba1e1800-6757-43c1-9a26-67d834935147_rw_1920.png?h=ee64718797218e0855524de8823f537f)
Users may registerĀ for these events
![](https://cdn.myportfolio.com/a7acf2d6dff96fde74f65f776fc00c0c/121a6bdf-e055-4b64-aea3-fc8c05f1c0d0_rw_1920.png?h=60490642c8f7a4ecafdeb631b6ac4e37)
![](https://cdn.myportfolio.com/a7acf2d6dff96fde74f65f776fc00c0c/70fbd4d9-5186-4b28-b16c-493ce51b4298_rw_1920.png?h=5a64bba1b1ecc447443d4832703d9ff2)